Work
Two brands of our own, start to finish, client launches like Paggo, and the sites they live on. More client work goes up as each piece launches.
01 · Own brand · 2026
Preamp
A new way to find music. New artists start moving in a lot of places at once, and nothing was listening to all of them. Preamp is: an iPhone app and a website, launched October 2026.
Product, code, brand, and every video. preamp.audio ↗

Preamp: “This is what it should feel like.”
A launch spot built as them versus us. A bored influencer scrolls on a couch; then real listeners find music on Preamp in a golden-hour skate bowl, on a blue-hour rooftop, in a tour-van doorway. Every wide has a POV reverse of a hand on the real app, so the screen is the actual product.

Preamp: the motion system
The graphic language behind every Preamp film: the gain stage, the signal lines, the walk from one artist to the next. Built once, re-cut for each channel and language.

Preamp: launch film
Street-level cast, the app in hand, the line cut to the beat: tap, hear it, next. Made for X and LinkedIn.

Preamp: how it works
A narrated tour, under three minutes. Every dot on the map is an artist; zoom in, click one, and walk from act to act, by scene, by place, or day by day. Then the same walk on the phone. Cut from frame-exact captures of the live site and app.

preamp.audio: the constellation
Every dot is an artist. A live map of new music: zoom, walk from act to act, sort the same web by scene or by place, replay it day by day. preamp.audio ↗

Preamp for iPhone
One button. Tap, hear an artist gaining ground, tap again, or follow one into their scene. Designed and built in-house. preamp.audio ↗

Preamp: the walk
A long-form motion piece on how one artist opens up a whole scene, scored with an original track.
02 · Own brand · 2026
Onsomething
An apparel and media brand built around original art, music, and story, with its own artist projects and a narrative world in development.
Brand, art direction, motion, music, store. onsomething.xyz ↗

Onsomething: Somewhere to stand
Apparel and media built around original art, music, and story. Black and white with rare red; the tees work as posters and the films are cut to original tracks.

Onsomething: Assembly
Vertical drop films: each design flashed in on the beat, built for Reels and TikTok.
03 · Client · 2026
Paggo
Luxury athletic wear born from figure skating, out of Detroit. We got the store ready to sell, built the brand's look for social, and made the launch films, carousels, and stills. Open and taking orders since October 14, 2026.
Store setup, brand system, motion, film, stills. paggoapparel.com ↗

paggoapparel.com
The store, made ready to sell: every product purchasable, shipping and payments set up, the logo rebuilt from the original art, and a lighter, faster homepage. Visit ↗

Paggo: the first collection
Five models, from the park to the rink, cut to the music.

Paggo: the thread
A gold line leaves the skater's blades and runs through the carousel to the logo.

Paggo: Elements
The full look, then three details: the medallion zip pull, the thumbhole cuff, the Lurex waistband.
04 · Websites
Sites
Designed and built here, each one moving the way its brand's films do.
Have something launching?
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